SeaDek Introduces New Color Options

For Immediate Release

SeaDek Introduces New Color Options More opportunities for customization with expanded palette Rockledge, FL, (November 16, 2017)-Answering the call for more options in color matching and customization, SeaDek Marine Products is excited to announce the launch of six new colors to augment their existing palette. The new offerings-Terra, Cappuccino, Cream, Chocolate, Smoke Gray, and Dark Gray-provide new hues to expand upon their already extensive selection, and deliver more versatility with organic earth tones that lend themselves to the sophisticated boat designs that define today's market.                                                           "SeaDek was founded on the idea of offering boaters a totally customizable product that could be designed around the tastes and needs of the individual," said Jason Gardner, VP of Marketing. "By continually bringing new colors, designs, logo options, and innovative materials to market, we can keep pace with the latest designs and trends in the industry."   As with all SeaDek products, the new colors are UV resistant and designed to withstand the harsh conditions of the marine environment.  The new offerings are available to OEMs, dealers, and end users, and sample kits can be ordered free of charge at www.seadek.com. About SeaDek Marine Products SeaDek manufactures a wide range of PE/EVA non-skid products for OEM boat builders, aftermarket customers, and dealers. In addition to custom products, SeaDek offers an extensive line of retail items, including DIY sheet material, anti-fatigue helm station pads, coaming bolsters, and more. As a safe and comfortable alternative to molded-in non-skid, paint-on textures and other marine traction products currently available, SeaDek provides exceptional traction and aesthetically pleasing stylistic options. Manufactured from UV protected non-absorbent foam, SeaDek utilizes an acrylic-based 3M™ pressure sensitive adhesive for a lasting bond and simple peel-and-stick application. In 2014, SeaDek became an employee owned company with the implementation of an ESOP profit sharing plan. With a wide array of colors, textures, and thicknesses available, there is a place for SeaDek on every boat. Learn more at http://www.seadek.com.

social media marketing

So I have to admit, I don't really get this social media marketing gig. I understand that the younger folks use social media to interact, so to help spread the word about what you do, you have to have a presence on social media. The concept is that word of mouth will spread, it goes viral and you get rich, right? Well, the closest I've come is when we did one job on C Dock at Two Rivers Marina, they loved it and told their neighbors about us who started ordering @seadek for their own boats and it took off like a wildfire. It was fun, and rewarding.....and had Nothing to do with social media!

I guess I go back to what my dad taught me..."you get paid for what you do". To me that means customer first. Do a great job and do what you say you're going to do. The rest falls into place.

I do research on how to improve my business using social research, and what I get is....there's not much data to support that all of the hours you spend posting content really pays off, but again, you have to do it. What I found this morning is the hottest thing is Reposting old content....just to keep it out there and in front of your followers. See @meetedgar for more details on how this works, but for $50 a month, they will take your library of content and keep posting it over and over and over... They claim that it will double your followers. To me, it just seems that it would annoy the people who do follow #contemporarymarineflooring. We already live in a world where spam is king, so many people make $ just putting a new face on something somebody else invented / innovated and fewer and fewer people understand somebody has to actually make stuff. :(

The one tip I did think was a great idea from this morning was to post a "tip of the week". I'm going to try to start doing this, and it may or may not have anything to with SeaDek. It will have to do with customer first.

I will continue to post of FB and on Instagram and encourage you to follow us and #contemporaryfiberglass. I also blog and I try to include some personal stuff to keep it in front of my customers that we have some really interesting stuff that we do when we're not making #seadek. It's true, We work to live, not live to work.

We have the best customers ever and we're grateful. Have a Great rest of your weekend.